Applying design and research, Buscada brings together organizations and communities to foster more just cities.

About Us

Using design and research, Buscada brings 
together organizations and communities to foster more just cities.

Buscada is led by Kaushik Panchal and Gabrielle Bendiner-Viani. Between us, we are experts in the crafts of design and research. Our capability is in combining these in unexpected ways to create unique environments for vital public dialogue.

Partners in life and work, we thrive on collaboration.

“Buscada are some of the most creative scholar/practitioners in the public humanities."
Marci Reaven
New York Historical Society

+ Values-driven visioning
+ Strategic organization planning
+ Community and audience building
+ Urban & oral history research

+ Public & educational program development
+ Exhibition design & curation
+ Digital archive design & curation

A certified NYC Minority / Woman Business Enterprise

Gabrielle Bendiner Viani


A native New Yorker, Gabrielle Bendiner-Viani has 20 years of experience working to understand people’s relationship to city spaces, and a PhD in environmental psychology. She is the author of Contested City: Art and Public History as Mediation at New York’s Seward Park Urban Renewal Area (University of Iowa Press, 2018). She uses participatory research, creative visual practice, community engagement, public humanities, creative placemaking, and the creation of innovative urban exhibitions to create spaces for dialogue. An experienced leader, teacher and public facilitator with cross-cultural and multimedia literacies, she often consults on innovative teaching and learning in community-based, K-12, and higher education spaces. In addition to being founder of Buscada, she is a professor of urban studies and public art at the New School in New York and was previously Postdoctoral Fellow in Visual Culture at the International Center of Photography and Visiting Fellow at the Centre for Urban Community Research at Goldsmiths, University of London.

Kaushik Panchal


A Londoner who’s adopted New York, Kaushik Panchal is a designer and strategist with over 20 years of experience creating simple, compelling, tactile experiences for a wide range of media including interactive TV, web, print and exhibition design. Kaushik brings his strong design process to every project, employing a clear design methodology to understand the specific questions a project seeks to address, and to create innovative solutions to communicate the project goals. He has worked with a wide range of companies including large corporations such as the BBC, Apple and Yahoo, as well as arts / education and non-profit organizations like MIT, Scholastic, PBS, the SVA and the Center for Architecture. See more of his experience here.

Gabrielle and Kaushik live in New York with their 7-year-old son, who plans to run for president one day on the platform of “More trains, not less!”